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Privacy Policy

We know that you care how information about you is used and shared, and we appreciate your trust. This Privacy Policy explains how Faithfull the Brand collects, uses and protects the personal information you provide us when you use our website and use the services available through the Site. This policy also explains the choices you have regarding our use of your personal information.

This Privacy Policy explains how Faithfull the Brand Pty Ltd (ABN 53 629 406 033) ("Faithfull the Brand", “we”, “us” or “our”) collects, uses and protects the personal information you provide us when you use our website (faithfullthebrand.com) (the “Site”) and use the services available through the Site. This policy also explains the choices you have regarding our use of your personal information.

At Faithfull the Brand, we understand that the privacy of your personal information is important to you. We respect your privacy rights and are committed to protecting your personal information in compliance with the Privacy Act 1988 (Cth) (“Privacy Act”) and current applicable laws on privacy. Unless you directly give us permission to do otherwise, Faithfull the Brand will only collect and use your personal information as set out in this Privacy Policy. 

This Privacy Policy applies to our Site and all individuals who use the Site and online services, or whose personal information is collected and processed by Faithfull the Brand. This Privacy Policy is subject to our Terms and Conditions.

Please read this Privacy Policy carefully and contact us at shop@faithfullthebrand.com if you have any questions.

By using the Site and our services through the Site, you agree to this Privacy Policy and consent to the collection and use of your personal information by Faithfull the Brand in accordance with this Policy. 

By clicking “Accept” or any other button on the Site which indicates acceptance of this Privacy Policy, you expressly agree to the collection and use of your personal information in accordance with this policy. 

If you do not wish to provide personal information to us, then you do not have to do so, however, it may affect your use of the Sites or any products and services offered on it.

Faithfull the Brand collects personal information from you in the normal course of providing products and services through the Site.

The types of personal information we may collect include:

Personal Information - such as your name, date of birth and location;

Contact Information - such as your email address, business and residential postal address, phone number and third-party user names;

Financial Information - such as your credit card or debit card number used to transact with us, and bank account information;

Commercial Information - such as your order history, products you have viewed on our Site and products you have added to your wishlist; 

Statistical Information - such as the date and time you accessed our Site, the internet address of the website from which you linked to our Site, search history, browsing history, click history, information about what areas of the Site you use and how you navigate through the Site;

Preferences - such as your online shopping preferences and selections;

Internet Activity - such as your IP address, browser type, operating system and hardware model

Other Information - Any other personal information you may supply to us from time to time.

The types of personal information collected depends on the dealings you have with us and the purpose/s for which we are collecting the information. For example, we may collect personal data when you:

Visit and use our Site. When you visit and use our Site, we collect your Statistical Information, preferences and internet activity.

Make a purchase. When you make a purchase on our Site, we collect your Personal Information, Contact Information, Financial Information and Commercial Information. 

Contact us. When you contact us by email, live chat or our social media accounts, we collect your Personal Information and any other information you choose to share with us.

Register to set up an online account. When you create an online account with us, we collect your Personal Information and Contact Information. 

Sign up to our newsletter. When you sign up to our newsletter or our marketing emails, we collect your Personal Information and Contact Information.

Update your preferences. When you update your preferences (such as your direct marketing preferences and website preferences) we collect this information.

Request a return or refund. When you send a request for a return or refund, we collect your Personal Information, Contact Information and Commercial Information.

Enter a competition. When you enter one of our competitions, we may collect your Personal Information, Contact Information and any other information you choose to share with us to enter the competition.

Any other time where you may provide personal information to us from time to time.

We collect personal information to provide you with the best shopping and customer experience. The types of information that Faithfull the Brand collects from you will depend on the purpose/s of the collection.

The main purposes for which we collect, hold, use and disclose personal information are:

to enable you to use the Site and services available through the Site;
to communicate with you and create, process, confirm, ship and track your order;
the performance of our contract with you;
to improve and maintain our business, website and services;
to send marketing communications to you about our products and services, special offers or promotions, upcoming events, competitions and competition results;
to communicate with you about any announcements, updated terms, conditions and policies, technical and administrative messages;
to provide personalized content and optimised targeted advertising;
for direct marketing;
to register you as a customer of Faithfull the Brand;
to respond to your queries, requests or complaints;
for security purposes in relation to our business and the Site; and
to comply with laws and meet any regulatory requirements which apply to our business.

Faithfull the Brand may also collect, hold, use and disclose personal information for other purposes explained at the time of collection, or which are required or authorised by or under law, and for which you have provided your consent. 

Please note that if Faithfull the Brand is unable to collect your personal information, we may be unable to provide certain services including:

- Our services or products on the Site;
- Information to you about the products you have purchased or intend to purchase from our Site in the future; and
- Provide marketing communications to you suited to your preferences.

Faithfull the Brand may collect certain “non-identifiable information” for the purposes of understanding visitor behaviour on our Site and to allow us to improve the online services and experience we provide to you. Non-identifiable information is information that has never been labelled with individual identifiers or from which identifiers have been permanently removed. This form of information does not identify a specific individual. The types of non-identifiable data that may be collected include your computer’s IP address, browser type, the webpage you were browsing before visiting our Site, time spent on pages on faithfullthebrand.com, the most popular webpages, search activity on our Site and other statistics.

Faithfull the Brand will only use your personal information for the purpose of direct marketing where we have collected the information directly from you or we have obtained your consent to do so. By supplying your email address, address and contact numbers to Faithfull the Brand, you consent to us contacting you for the purposes set out above. We may communicate this information with you in a variety of ways such as by email, SMS, MMS and mail.

Faithfull the Brand wants to communicate with you only if you want to hear from us. If you do not wish to receiving direct marketing materials from us, you may opt out by:

- Unsubscribing from the email service by using the “Unsubscribe” or “Manage Preferences” links included at the bottom of our email communications, or

- Following the instructions to opt out on our SMS and MMS by replying STOP or clicking the unsubscribe link (where available) in one of our messages, or

- Contacting us at shop@faithfullthebrand.com 

We may share your personal information with third parties if it is necessary or reasonably related to the provision of our products and services, or use of the Site.

We may disclose personal information to:

- Third parties or service providers that we use in the normal course of our business to assist us in providing products and services to you, such as shipping and delivery service providers; advertising or marketing partners and IT service providers;

- Comply with laws or regulations applicable to us, or comply with any directions given by regulatory authorities and law enforcement offices;

- Credit reporting agencies and courts, tribunals and regulatory authorities where customers fail to pay for products and services provided by us to them;

- Any other third party you have consented to, permitted by law.

Where we disclose your personal information to third parties for these reasons, we will request that they follow this Privacy Policy.

In the event of a change of control of our business or a sale or transfer of business assets, Faithfull the Brand reserves the right to transfer, together with any personal information and non-personal information contained in those databases, to the extent permitted by law. By submitting your personal information on this Site, you agree that your information may be transferred in these circumstances.

Faithfull the Brand may collect information about your use and interaction with the Site and online services, using a technology called cookies. Cookies are small data files containing text sent to your browser by a website you visit. We place and store cookies for multiple purposes. We use cookies to provide you with a better experience on our Site by allowing us to understand site usage behaviour and personalise your online experience, including to recognise your computer or browser when you return to our Site, store your preferences, remember items placed in your shopping cart or track the pages you have visited.

By using our Site and online services available through the Site, you consent to the use of cookies in accordance with this Privacy Policy.

The main types of cookies that we may use are:

Required Cookies - These cookies are essential for making use of the Site and disabling such cookies may affect things like security, website features and content display. These cookies include security cookies to authenticate users, prevent fraudulent use and protect user data.

Preferences or Functionality Cookies - These cookies remember the preferences you have made while browsing such as language, currency or region, so we can make your online experience more seamless and personalised to you.

Analytics Cookies - These cookies allow us to collect information on website usage behaviour including how users engage with different website functions, the number of users on the Site, duration of user sessions and what pages of the Site users are visiting. The purpose of these cookies is to help us enhance your online shopping experience and improve both the functionality and usability of the Site.

Targeting or Advertising Cookies - These cookies are used to identify the behaviour of users on the Site for purposes such as delivering advertisements that are relevant to you and your interests, to understand whether we are communicating with you effectively and to limit the number of times you see an advertisement. This means that after a user has browsed our Site they may see advertisements of products and services provided through our Site elsewhere on the Internet.

Opting Out of Cookies:
If you do not wish to accept cookies from websites, you may modify the settings on your device or internet browser to disable cookies. Please note that disabling cookies may affect your user experience and you may not be able to access or use some functionalities of this Site.

Faithfull the Brand will retain personal information until we no longer require the information for the purpose for which it was originally provided, or the deletion of your personal information is requested by you. We may retain your personal information for longer time periods for the following reasons:

Legal Purposes - to comply with applicable laws and regulatory requirements and/or to protect our legal rights.

Security Purposes - to protect you, others, and us from fraud, abuse and authorised access.

Financial Record-Keeping Purposes - such as accounting, dispute resolution, compliance with tax regulations and other financial regulations.

Direct Communication Purposes - we may reasonably retain records of direct communications you have had with us.

If you are a registered account holder, we will keep your account information for as long as you maintain an active account. You can request deletion of your account in writing by emailing us at shop@faithfullthebrand.com. 

Please be aware that even if your account or personal information has been deleted, the deletion by our third–party providers may not be immediate and that the deleted information may persist in backup copies for a reasonable period of time following the deletion. 

You may request to access, correct or remove the personal information that we hold about you by contacting us at shop@faithfullthebrand.com. We will endeavor to respond to and process your request within a reasonable period of time. We may ask you to verify your identity prior to processing your request, to ensure that the personal information held by us is properly protected.

If you have a registered account on the Site, you may review and correct certain personal information related to your use of our services (such as your name, address and contact information) at any time. Simply sign in to your account via the Account facility on our Site and you will be able to edit your personal information.

Faithfull the Brand takes all reasonable precautions to ensure that personal information is stored securely,  in electronic and physical form, and to protect it from misuse or unauthorised access. Our employees and agents are obliged to handle any personal information held by us confidentially.

Please be aware that no method of transmission over the Internet, or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

Payment Security:
When you supply your personal information to make a transaction on our Site, your financial details are passed through a secure server that is certified Level 1 PCI DSS compliant and the information is protected by Secure Sockets Layer (SSL) technology at checkout. SSL is a security technology that ensures that any data you have entered into a secure area of the website, is encrypted during transmission over the Internet so it is protected from interception by outside parties. We use SSL data encryption to protect your personal information online and to create a secure environment for you to conduct your online transactions. In order for SSL to be effective, you must be using an SSL compliant browser.

Any links from our Site to third party services that are not operated or controlled by us are provided for your convenience only. We are not responsible for the privacy or security of those websites or platforms, which are not covered by this Privacy Policy. When you click on links on our Site that direct you to third party websites, you will be subject to that third party’s privacy policy which we encourage you to read before providing your personal information to them.

If you are a resident in a country that is a member of the European Economic Area or European Union and you are using our Site, Faithfull the Brand is required to comply with the European Union General Data Protection Regulation 2016/679 (“GDPR”) in addition to our obligations under the Privacy Act. If the GDPR applies, the term “Personal Information” is also a reference to “Personal Data” in this Privacy Policy for the purposes of the GDPR.

Your rights under the GDPR include:

Right to Access:
You have the right to request a copy of your personal information. This right applies to personal information you are entitled to access. 

Right to Rectification:
You have the right to have your personal information rectified if your personal data is inaccurate. You also have the right to ask us to complete personal information if your personal data is incomplete.

Right to Erasure:
You have the right to ask us to erase your personal information, in certain circumstances.

Right to Restrict Processing:
You have the right to ask us to restrict the further processing of your personal information, in certain circumstances.

Right to Data Portability:
You have the right to receive and have transferred the personal information concerning you, in certain circumstances. This applies only to personal information you have provided to Faithfull the Brand.

Right to Object:
At any time, you have the right to object to the processing of your personal information, in certain circumstances such as direct marketing.

Right to Lodge a Complaint:
You have the right to lodge a complaint with a Supervisory Authority.

Users must be over the age of 18 years to purchase products and use services through this Site. The Site is not intended for individuals under 16 years of age. If you are a minor, you should obtain consent from your parent or legal guardian to supplying your personal information.  If we discover that we have collected personal information about minors without the prior consent of a verifiable parent or legal guardian, we will promptly take steps to delete the information and remove the minor’s account.

If you would like further information about how we handle your personal information, or if you have any questions, comments or complaints relating to our Privacy Policy, or if you are of the view that there has been a breach of the Privacy Act or this Privacy Policy, please contact us by email at shop@faithfullthebrand.com.

You can find more information about privacy and the protection of your personal information, or contact the Information Commissioner on the OAIC website at www.oaic.gov.au or by email at enquiries@oaic.gov.au.

From time to time, we may review and update this Privacy Policy. All personal information held by Faithfull the Brand will be governed by the most current version of our Privacy Policy, which can be viewed on our Site at any time. We encourage you to check our Privacy Policy regularly before supplying personal information to us, to take notice of any amendments.

If you have any questions or comments about our privacy practices, you can contact us at: shop@faithfullthebrand.com

Version Date: October 2022